| When you develop your direct mail letter, there are | | | | 6. Give your letter a final edit. |
| five things that it must have to be successful. | | | | 7. Read your letter out loud to see how it sounds. |
| 1. It must have a clear offer. | | | | You can get some #10 envelopes and send you offer |
| 2. It must address objections | | | | in a plain one or you can put a headline on the outside |
| 3. It must have a call to action (ask the client to buy or | | | | of the envelope, it's up to you. |
| ask for more info) | | | | You can get 4 sheets of 8 ½ by 11 - printed front |
| 4. It must be easy for the customer to respond. | | | | and back into a #10 and mail it for the cost of a letter. |
| 5. It must justify all discounts. | | | | If you can hand write the envelope - the handwritten |
| Examine your letter now and see if it does all of these. | | | | envelope will get opened quicker. Because it looks like |
| If not, take the time to fix your letter and remember | | | | personal mail and not junk mail. |
| that you want it to be easy for your prospect to read | | | | You should make the letter look personal if you use |
| so also follow the tips below. | | | | the hand written method. |
| 1. Use an easy to read type face. Typewriter fonts | | | | Do not use a bulk mailer. You do not want your letter |
| work best. Like "courier" | | | | to go bulk rate because it looks like Junk mail and that |
| I also write in Times New Roman which is the text of | | | | is not your goal here. Use a live stamp. |
| this course. | | | | Do not use a postage meter. Again, it makes your |
| 2 Use short paragraphs. | | | | letter look like junk mail. |
| 3. Write as if it's conversational. Don't worry about how | | | | Do not use mailing labels. - make your mail look |
| your English teacher taught you. | | | | personal if you can. |
| Also write it as if your prospect had a limited | | | | Now, if you do use these things, you still might have |
| vocabulary - you want it to be easy to be read. | | | | good results. These are things that experts and gurus |
| 4. Use sub headlines and bold etc. to bring out points | | | | tell us to be ware of - that's all. If you use a mailing |
| about your offer. | | | | label will it still get opened? Maybe. That is the whole |
| 5. You Can add underlines and graphics | | | | key - do what you can to get it opened. |