| If you're still thinking "brand" means to burn a logo on | | | | to know they used Amway products on the set. |
| the backside of a steer, you're a bit off course and out | | | | It's often recommended that you use your brand |
| of date, although that's one meaning. Business Brands | | | | proficiently with all your business correspondence and |
| have a similar concept but less pain. Brand Recognition | | | | product labels in order to impact your customers. If |
| is the ability of your customers to recognize the | | | | your vehicles are highly visible and your business is |
| specific field of business you are in, specifically YOUR | | | | local, I often recommend putting the logo on the side of |
| business from a logo or phrase. | | | | your car. I've even seen businesses with their logo in |
| Because your logo, motto, and slogan are the first | | | | reverse on the front of their vehicle so it can be read |
| chance you have to impress visitors to your website, | | | | in the rear view mirror. This is a great way to capture |
| business cards, letter head, or product labels, your | | | | attention. |
| brand should stand out prominently on those objects. | | | | Small businesses should be highly aware of any |
| Once your customer sees your brand, it should be | | | | elements that make their business brand recognizable |
| readily recognizable and memorable, no matter where | | | | and bring clarity to the question of "What do you do?" |
| they see it again. | | | | Show your customer what you do with viable |
| One night watching Columbo, I noticed a pistol grip | | | | business references. Make it easy to recognize your |
| spray bottle with Amway's red and white stripe | | | | business with Brand Effective Recognition where it |
| spinning world logo on the side of it. I didn't have to ask | | | | matters most. |