| Despite the Internet being a huge marketing | | | | to their emotions not to their common sense. Anything |
| opportunity, don't write off traditional print marketing | | | | that invokes an emotional reaction is a good thing and |
| because of it. Using online marketing techniques in | | | | you can also use images for this. |
| conjunction with print marketing is by far the best way | | | | * Testimonials -Now the interest has been piqued you |
| to bring targeted attention to your business. | | | | must continue by reassuring them that they are |
| Brochure printing is an excellent resource because you | | | | making the right choice. Testimonials are a fantastic |
| can get images as well as good sales copy to impact | | | | way to do this in a small space. If you can get a |
| on potential customers and clients. | | | | picture of the person giving the recommendation, a full |
| Professional | | | | name, business address, even a town they live in it all |
| Two effective ways to make your business look and | | | | adds to make it more believable. |
| feel professional to a wider audience is by using good | | | | Don't make them up because most people will know. |
| quality printed brochures and business cards. Business | | | | Get testimonials that will carry some weight and add |
| is a lot about trust. Without the trust of your buyers | | | | them to your brochures. They will make a huge |
| you won't get good word-of-mouth and you won't get | | | | difference for you. |
| regular repeat business. | | | | * Images and Colour Scheme - Images are a great |
| If you show you care others will take it seriously and | | | | way to say a lot in a little space. Make sure they are |
| trust will be sparked immediately. Maintaining that trust | | | | set out in a professional manner and not stealing the |
| will come with living up to the promises your marketing | | | | attention from the rest of the information. The reader's |
| makes every time. | | | | eye will go to the image first in most cases. Set them |
| 5 Things Your Brochures Must Have | | | | on the left and then have the headline next to that. A |
| * Attention Grabbing Headlines - Make sure your | | | | headline is better at about eight words, but certainly as |
| headline and sub heading makes it clear what your | | | | few words as you can get away with. |
| product or service is. Even though writing 'Make | | | | Colours are very important. A light background with |
| Money Now' in large letters might get attention, if you | | | | dark writing is a lot easier to read that the opposite. If |
| then go on to talk about blue widgets people will have | | | | you have a bright logo, let it do the heavy lifting and |
| lost interest and see the headline as a gimmick. | | | | don't try to use a mix of bright colours. Simple is |
| Always remember while people love to buy, they do | | | | always best if you aren't sure. |
| not like being 'sold'. The very best way to find good | | | | Layout |
| headlines and copy is to research your target market. | | | | Use a commercial printing service to get perfect |
| * Logo - This may seem obvious but don't miss the | | | | typesetting. The first page will need to have your |
| branding opportunity available. The more often a buyer | | | | headline, image and sub headings. Let them do the |
| can associate your logo with your business the better. | | | | attention grabbing. Give them enough promise that |
| So don't forget to add it whenever you can. If you | | | | they want to know more. Answer a way your |
| don't have a logo, get one as soon as possible. | | | | product can help them and draw them inside your |
| * Solve Problems Of Your Target Market - Through | | | | brochure. |
| research find out what it is that causes people the | | | | Once they look to the further pages, if you have any, |
| most pain in relation to your service or products and | | | | give them some more problem solving tactics and |
| then tell them exactly how you will solve that problem | | | | some testimonials to back it up. Don't forget your logo, |
| for them if they buy your product or service. People | | | | especially on the back page because when they are |
| are not interested in what you do and why you do it. | | | | reading the front, the back will be showing to others. |
| All they really need to know is what is in it for them. | | | | Keep it simple and honest and you will find your |
| Don't list the features of your business; tell them the | | | | brochure printing will have a very positive impact. |
| benefits. People buy with emotions. You must appeal | | | | |