| Executive Summary | | | | program. The Busch recycling bins helped to create an |
| In 2007/2008 TD Canada Trust completely changed | | | | effective and space efficient recycling program by: |
| the way recycling was practiced in the financial | | | | • Being able to slide directly under teller desks and |
| industry by launching a new internal program across | | | | drawers |
| Canada. TD introduced Busch recycling bins, strategies | | | | • Being able to form a sleek recycling station |
| and promotional materials into roughly 1,100 retail branch | | | | utilizing a small footprint and effective design |
| locations nationwide. This case study will look at how | | | | • Having concealed bags inside the centralized |
| the program has shaped recycling efforts in the | | | | stations through the use of internal bag hooks. The |
| financial industry and how Busch recycling containers | | | | bags were also able to be 18% smaller to save natural |
| helped to achieve the programs goals. | | | | resources and costs |
| | | | The greatest challenge for TD Canada Trust was |
| TD Canada Trust | | | | what happened to the material after they were |
| • Subsidiary of The Toronto-Dominion Bank | | | | transferred into the Waste Watchers recycling bins. |
| • More than 11 million Canadian customers | | | | TD wanted to make sure that the collection process |
| • Over 1,100 branches and 2,600 ATM green | | | | was simple and ran uniformly. They established three |
| machines | | | | different types of weekly/biweekly pickup methods: |
| • One of the 'Best Employers in Canada' according | | | | • Community based which relies on curbside |
| to MediaCorps annual 'Canada's Top 100 Employers | | | | municipal collection |
| List' | | | | • Building based for branches located in malls or |
| Busch Systems International | | | | plazas which relies on property owners to coordinate |
| • North American leader of waste, compost and | | | | collection |
| recycling containers for the past 25 years | | | | • Waste hauler based which relies on TD Canada |
| • Set the industry standard for new annual | | | | Trust to arrange for collection |
| recycling container designs | | | | For bank locations which didn't have access to |
| • Each container is 100% recyclable and North | | | | community or building based programs TD Canada |
| America made with a minimum of 35% recycled | | | | Trust created one. The bank teamed up with local |
| content | | | | waste hauler service providers and arranged for |
| Recycling Containers | | | | programs to be setup. This was an entirely new |
| • 30" Waste Watchers | | | | approach to recycling. It required haulers to go directly |
| • Deskside Recycling Bins | | | | into the facilities to collect the materials from central |
| • Promotional Mini 28 Quart Recycling Bins | | | | locations. Previously, the haulers were largely used to |
| Analysis | | | | emptying large metal bins located outside of the |
| In 2007/2008 TD Canada Trust launched a new | | | | facilities. |
| internal recycling program for their retail branch | | | | TD Canada Trust relied on their new recycling |
| locations across Canada. The goal of the program | | | | equipment to simplify the new collection process. The |
| was to reduce the amount of waste being sent to | | | | Busch recycling bins offered: |
| landfills and to increase the diversion rate for recycling. | | | | • Internal bag hooks to ensure that no material |
| Busch Systems recycling containers were used to | | | | misses the bag. This eliminates the time waste |
| create this onsite separation program: | | | | collecting materials from the bottom of containers |
| • The Deskside Recycling Bin | | | | • Easily removable lids which helps haulers get to |
| • The 30" Waste Watcher | | | | the bags with ease |
| Deskside Recycling Bins were placed conveniently at | | | | • Easy grip handles on the top and bottom of the |
| each teller location and fitted with biodegradable bags. | | | | container which make them easy to transport and |
| Once full, the bags are emptied into one of the three | | | | empty |
| Waste Watchers which are located in the branch | | | | Once the strategy for the recycling program was |
| lunchrooms. Together the containers form a | | | | established the equipment was selected and stocked. |
| centralized recycling station. The bank used custom | | | | The bank created communication and promotional |
| label, color and shape options on the container | | | | tools to launch the program to the retail locations. Each |
| openings to assists employees in the material | | | | location was given access to recycling products and |
| separation process. Brail was also added above each | | | | equipment supplied by Busch. TD Canada Trust also |
| label to assist TD Canada Trust members who are | | | | supplied mini recycling bins stamped with the banks |
| visually impaired. The program collected: | | | | logo and environmental slogan. The bins were filled |
| • Cans/Bottles | | | | with program instructions and geared toward |
| • Paper | | | | educating and exciting TD employees to use the new |
| • Fiberboard/Cardboard | | | | program. |
| • Waste | | | | Conclusion |
| TD Canada Trust was attracted to the custom label | | | | Overall, the program was overwhelming well received |
| and opening options available from Busch Systems. | | | | by TD employees and customers. The recycling |
| The bank also liked that the Busch recycling bins didn't | | | | program and products helped to support the |
| take up a great deal of space yet provided | | | | environmental brand and culture of the bank. TD is well |
| tremendous functionality. Each retail branch location | | | | known for their "Friends of the Environment |
| has limited space available to properly run a recycling | | | | Foundation" and various other green pursuits. |