| When you've been in business for a long time, you | | | | select the type of paper grade to use depending on |
| know for certain that business marketing plays an | | | | the print job and the capability of the paper to handle |
| important role to achieving success. Aside from | | | | the intensity of the printing required. |
| introducing your products and services to your target | | | | Opacity of the paper. Opacity means the ability of |
| customers, you also encourage them to make a | | | | the paper to allow light to pass through. If you would |
| purchase. This makes producing marketing materials | | | | notice, a desktop paper would tend to show the print |
| such as brochure printing, posters, catalogs, and hang | | | | on both sides. This doesn't mean though that the paper |
| tags very essential. | | | | is too thin that's why the printing shows on both sides. |
| But as you create your materials have you ever really | | | | It has more to do on the density of the material. If a |
| given enough thought in the paper you use? Most likely | | | | paper is made of non-opaque material such as |
| not, until the time you need to create a really enticing, | | | | polyblend, the tendency for a print to be see-through is |
| reliable, and compelling printed material that your old | | | | greater than a material made of opaque material. So, |
| desktop printer can't produce. | | | | when choosing a paper for your poster or brochure, |
| There's no denying though of the service desktop | | | | make sure to select a paper with high opacity. Tell |
| printing offers. Businesses can print their works | | | | your poster or brochure printer to use highly opaque |
| independently at the rate, quantity, and quality they | | | | paper as it won't look good for business to have a |
| desire. However, desktop printing can never compare | | | | brochure that has a fading design and message. |
| to the quality and reliability of professional printers. | | | | Paper stock. When printing your marketing |
| From the color to the turnaround time, everything is | | | | materials, there are usually two kinds of paper that you |
| taken into consideration in professional printing houses. | | | | have to use: cover stock and text stock. The cover |
| But perhaps the biggest and often ignored element in | | | | stock is use for materials that need heavy and reliable |
| printing that requires good consideration is the paper | | | | paper such as brochures and business cards, while the |
| used. If you are in the process of printing brochures or | | | | text stock is light weight paper that is mostly used for |
| catalogs today, here are things you need to mull over | | | | posters, flyers, and other direct mail materials. Just |
| in choosing the right printing paper: | | | | keep in mind that when choosing paper stock look for |
| Paper's grade. There are several elements that | | | | good grade, weight, finish, and opacity. |
| make up a good paper grade such as the weight, use, | | | | Finish. This refers to the surface of the paper. At |
| and appearance. A desktop grade paper is often only | | | | best, a glossy coating is appropriate for a slick and |
| good for reports and essays while an offset grade | | | | professional look. A glossy coating is often considered |
| paper is fitted for commercial printing such as printing | | | | the finish of a high grade paper that creates a smooth |
| labels, banners, CD & DVD covers, and brochures. | | | | finish on printed materials. However, you can still use |
| Commercial papers are usually designed for strength | | | | vellum or parchment, but they are only good for |
| and reliability allowing the printer to print large numbers | | | | handwritten greeting cards but for a printed marketing |
| of pages at high speeds. They keep the ink from | | | | campaign. |
| seeping in so the resulting images and texts are crisp | | | | There are just some of the factors you need to |
| and clear. | | | | consider in choosing your material's paper. Carefully |
| There are actually several grades of paper available | | | | consider these factors as it can make or break your |
| today such as ledger and bond papers, and even | | | | material and strengthen or conceal your message. |
| papers made from cotton. A printer would usually | | | | |