| Distributors are often faced with trying to replicate a | | | | skinny as.25 pt., or.0882mm. |
| logo with tag lines that have to be a certain size in | | | | Flexible custom PVC labels can be used in concert |
| relation to the logo. Registered trademark and | | | | with embroidery and embossing while still maintaining |
| trademark symbols are also an obstacle when trying | | | | the correct ratio between logo and tag line that major |
| to embroider at a small size. These issues can | | | | corporations require in their trade dress. Co-branding is |
| become problems when using embellishment methods | | | | the process of combining multiple imprinting techniques |
| like embroidery for clothing or embossing on items like | | | | like screen printing or embroidery with another method |
| leather pad folios. | | | | like PVC plastic labels, patches or emblems. |
| Embroiderers spend more time adjusting type size in | | | | By combining the soft custom PVC label along with |
| an attempt to imprint small lettering than any other | | | | screen printing or embroidery you can keep the familiar |
| branding technique. Typically, the type has to be | | | | look of embroidery or silk screen while adding the |
| increased in order to be properly digitized, which | | | | superior detail and store bought look of finished goods |
| makes small areas almost impossible to decorate. | | | | that use PVC labels, emblems and patches for brand |
| Most embroidery locations for garments are either | | | | recognition. |
| left-chest or center panel hat runs, which are much | | | | Co-branding by way of adding PVC labels can also be |
| tougher to sew out in an size that is pleasing to the | | | | used with other decorating methods like embossing. |
| eye without making the logo and text very large. | | | | For example, mall legal text like disclaimers or technical |
| Embossing on leatherette items like pad folios and day | | | | info like chemical designators for pharmaceuticals are |
| planners also has limitations. Some of those limitations | | | | usually very small, which is why the call it "fine print". |
| include embossing a corporate tag line or | | | | One method of utilizing this co-branding method is to |
| pharmaceutical descriptor that can be very hard to | | | | emboss the large, main logo while adding the small |
| create legibly because the size of the text is too small | | | | PVC label to reproduce the smaller type that would |
| and the area inside letters like A and B start to plug up | | | | plug up or look like a unreadable blob. The nice part |
| an not look good at all. | | | | about using PVC is most manufacturers can match |
| If your customer has a difficult logo or a brand name | | | | any Pantone color, or custom mix to match any fabric |
| that has a registration or trade mark or a tag line that | | | | or leatherette material commonly used for pad folios. |
| has to a certain size in relation to the logo and you are | | | | So the next time you run into a branding obstacle like |
| tired of telling them that embroidery just can't do the | | | | tiny type, registration or trade marks, or you just want |
| type at that size, try soft flexible 3D PVC labels. | | | | to add a more finished look to your hats, bags or shirts, |
| Soft flexible PVC labels use a pour-molded a process | | | | give pour molded PVC a try. They are a great way to |
| that creates labels with the ability to reproduce type as | | | | decorate without the limitations typically encountered |
| small as 2 pt., or.7056mm, in height and line weights as | | | | with embroidery or silk screen. |