Custom Labels Mean Big Business

A quality custom label or decal can greatly enhancemay have to pay a one-time charge for the creation
your company's ability to attract new clients to yourof a custom die that will be usable for all of your
brand. It is important to find the right printing companysubsequent orders. While the initial cost of a custom
that can offer you the best solution; one that will wowdie may seem steep, this solution is often much more
your customers at a reasonable price.cost effective in the long run than alternative printing
Custom labels can be printed using a variety of printingmethods. If your project absolutely requires a special
methods. Short run digital presses are the perfectcustom shape for branding, then flexo printing is likely
option for low quantity orders ranging from 100 to 1000the best solution for your high quantity order.
pieces. Flexographic printing can be a more costMost digital printers have a different cutting mechanism
effective choice for long run or higher quantity ordersaltogether; one than does not rely on the existence of
as the cost per label typically decreases substantiallydies. This allows your label to be virtually any size or
as the quantity goes up.shape. Short run digital presses use a variety of quality
Flexo printing requires the use of "dies" that are usedsubstrates, typically poly and vinyl that are perfect for
to determine the size and shape of a finished label.both indoor and outdoor use. Whether you are looking
Most flexo print shops will have a catalog of standardfor a durable and weatherproof option for outdoor use
die sizes and shapes for you to choose from rangingor simply a label for indoor functionality - if your
from small circles to large squares and rectangles. Ifquantity is low, a digital solution is for you.
your design requires a custom shape, however, you