| Mails need to be opened so as to get your | | | | is where the elements of envelope printing become |
| prospect’s interest. Unopened envelopes mean that | | | | useful. Using a test stock prior to the actual envelope |
| all your efforts in your mail are useless. When this thing | | | | print production is highly advised. This is for you to get |
| happens, for sure you can’t show a profit. Even if | | | | the exact quality of envelope that you need for your |
| your letter is very persuasive and you have a | | | | mails. |
| hard-to-resist offer, all your efforts are wasted. | | | | Now to be sure that your mail gets read, you have to |
| Are you wondering why? Well, it’s all because of | | | | follow these simple methods. |
| the envelope. You might think that the envelope is just | | | | 1. Make it personal. The number one rule to have that |
| a small component of every mailing campaign. But | | | | envelopes be opened is to make it personal. Avoid |
| it’s not. The envelope has a very important role to | | | | making it look as if it’s a junk mail. When you say |
| play in the success of your marketing plan. Having a | | | | personal mail, it means that the mail is printed on a |
| mailing list and a very convincing letter is not enough. | | | | premium paper stock in a number-ten business |
| The most important thing here is that your prospects | | | | envelope. The envelope should clearly reflect your |
| should open the envelope and read your mail. For this | | | | sense of worth, merit and substance. |
| reason, it is the envelope that has the final say in the | | | | 2. Don’t use mailing labels. Mailing labels according |
| success of a marketing campaign. | | | | to experts are number one factor that makes your |
| Of course you want that the recipient of your mail to | | | | mail appear like a junk mail. |
| open the envelope. But how will you entice the | | | | 3. Marking pens are great to use. When you want to |
| recipient to unpack the mailing package when your | | | | have envelopes with great designs, you should use |
| envelope is saying the other way around. Most of the | | | | marking pens. This will help your envelopes to get |
| recipients tend to throw away the mail even without | | | | noticed. |
| even knowing what’s inside. It is critical to have an | | | | 4. Large envelopes are also suggested. Envelopes that |
| envelope that is matching to your mailing package – | | | | measure 6 ½ by 9 ½ inches or 9 by 12 inches are |
| that in just one look the recipient will never think twice | | | | nice to use because for sure they will be opened. |
| to open it. | | | | 5. Colors can make a big difference. Colored |
| Printing envelope is quite complicated sometimes. | | | | envelopes are suggested if you really want to catch |
| Because of high production cost, it is very important to | | | | your prospect’s attention. |
| maximize your budge while increasing your sales. This | | | | |