| If you have a popular brand or website and are looking | | | | provided with an immediate games community and |
| for a new revenue stream for your internet site, have | | | | large jackpots. Recently a £20,000 bingo |
| you considered white label games such as bingo, | | | | jackpot was won on the St Minver network. It is |
| casino, poker or betting? | | | | almost impossible to provide this kind of jackpot |
| It is normally extremely difficult and time consuming to | | | | immediately, unless you are being bankrolled by a |
| set up and arrange a license to operate an online | | | | multi-millionaire. |
| game site. It requires a lot of infrastructure and | | | | The community in the chat rooms is one of the biggest |
| know-how to get it right. It is also illegal to operate | | | | pulls for joining a network. Already the network will |
| online gambling in many jurisdictions. So why not let a | | | | have established chat rooms and it is possible to |
| white label games company do the hard work for you. | | | | create chat rooms in various languages, as long as the |
| What is white label gaming? | | | | white label company can provide the correct number |
| Well, it is the arrangement whereby your brand | | | | of international customer support staff. |
| becomes the front end to a games network and its | | | | You will not need to develop the software to power |
| infrastructure. Joining a games network will offer you | | | | the games, as the gaming company will already have |
| the opportunity to gain immediate player and cash | | | | access to various software and will do that for you. |
| liquidity. This ensures that you can show immediate | | | | St Minver has recently said that player numbers on its |
| and regular cash play to your customers. While the | | | | bingo, poker and casino networks have swelled |
| infrastructure, which would be operated by the white | | | | massively since the beginning of the year. As of the |
| label gaming company, should offer software, gambling | | | | beginning of April 2006, the company said its networks |
| and gaming licensing, banking arrangements and | | | | are currently hosting 30,000 cash players a day, with |
| customer service support, amongst other elements. | | | | up to 7,500 concurrent players on its sites at peak |
| Can anyone white label? | | | | times. |
| You do not need to be a huge household name or a | | | | It said the increase has been fuelled by the introduction |
| large brand such as Virgin to enter into a white label | | | | of a number of high-profile household brands and |
| arrangement. You do not even need to have a current | | | | launches into Sweden, Spain and Russia. |
| website. As long as you can demonstrate either that | | | | So the market for joining a gaming network and |
| you have an established or popular brand, and a good | | | | promoting your brand using online games is there for all |
| client database that you can promote to. Most white | | | | to see and is yet to be fully exploited. Take bingo for |
| label companies will then be happy to enter into an | | | | example. There are currently around 100,000 online |
| agreement. | | | | bingo players in the UK, but this is only 3% of the |
| The white label games company should arrange all the | | | | number of actual land based bingo players, showing |
| necessary contracts and agreements that you need | | | | that there is much room for transition and expansion |
| to sign. They will also develop the web front end along | | | | into this market. |
| the same design as your current brand image. | | | | Activity across the bingo network will continue to grow, |
| Companies like St Minver Ltd have a Gibraltar gaming | | | | and with the Christmas period looming, it will prove to |
| license which allows them to operate a gaming | | | | be especially busy as people try their luck in order to |
| network from that country. They currently have over | | | | help themselves to a bonus pot of cash for Christmas. |
| 60 white label arrangements across Europe for bingo, | | | | So why not consider white label games as an |
| casino, poker and sports books. | | | | opportunity for your brand to increase its revenue |
| What are the benefits of white label arrangements? | | | | streams.... The future is bright...... the future is white. |
| Apart from the access to a gaming license, you are | | | | |