| A marketing kit goes way beyond what you can | | | | anything. Illustrating how it relieves their pain, frees up |
| include on a business card or in a tri-fold brochure. It | | | | their time and fills their needs sells all day long. |
| even expands on your sales or elevator pitch and it | | | | Product or service offering. After you've piqued their |
| puts your credentials and sizzle in black and | | | | interest, provide a list and description of the products |
| white-providing them with something to take away | | | | and services your company offers. You can create a |
| from a meeting or receive as a follow-up to a phone | | | | bullet point list, which allows them to quickly glance |
| call. | | | | through it and on a separate sheet provide a more |
| Whether your market is B2C or B2B, marketing kits | | | | detailed description of these items. |
| can be powerful tools to winning over new customers | | | | Testimonials. Customer testimonials can speak |
| and even sustaining current ones. | | | | volumes for your business. You can have a full |
| Marketing Kit Essentials | | | | testimonial page, where your clients act as |
| Folder. First, you need a marketing kit container. This is | | | | cheerleaders for your company or you can sprinkle in |
| the cover to your book, so it's important to start off | | | | testimonials throughout the kit on certain pieces. If you |
| with a good first impression. You can have folders | | | | include a testimonial DVD or CD in the kit that |
| professionally printed for less using online companies | | | | customers can play on their computer, it can pack an |
| such as 48 Hour Print and Vista Print. You can also | | | | even more powerful punch than written ones. |
| start out with a professionally printed label you can | | | | Articles or media coverage. Include reprints of articles |
| apply to a nice linen pocket folder from any office | | | | published by members of your company or articles |
| supply store. | | | | that include information about your company. This is a |
| Marketing template. In order to give your marketing | | | | great way to build credibility. When business and |
| materials a cohesive and professional look, use a | | | | industry articles written by you or a member of your |
| marketing template for the layout of printing your | | | | company are published, this establishes you as an |
| marketing materials. This is the foundation that you'll | | | | expert in your field. When you are quoted in a |
| print everything on that goes inside your marketing kit. | | | | newspaper, magazine or online article or a story is |
| Unique selling proposition (USP). This is where you | | | | written about your company, it also builds a foundation |
| present the details on how you are different from your | | | | of credibility and an expert standing in the minds of the |
| competition. What makes your company unique | | | | readers. |
| enough that customers should be working with you | | | | There are other items you can and should |
| rather than your competition? When you decide what | | | | include-more obvious items such as two business |
| this is, it's important to think about it and word it from | | | | cards and possibly a brochure. In order to make your |
| the point-of-view of your customers and not you as | | | | marketing kit sizzle, now you know some of the other |
| the company. | | | | items you need to include to shine, impress, motivate |
| Sell them on the benefits. This is a marketing mistake | | | | and sell. A marketing kit is a comprehensive yet |
| most businesses make. You need to tell your | | | | succinct tool that takes your business card and |
| customers what's in it for them by sharing the benefits | | | | brochure marketing efforts to the next level. It's a |
| of your products or services rather than the features. | | | | powerful tool to win over new customers and sustain |
| A list of product or service features doesn't sell | | | | current ones. Once you have the power, use it wisely. |