| As long as you're building an inventory anyway, | | | | When you're deciding what you'll sell, don't forget to |
| consider the totality of your products and think of | | | | consider the necessary items that go along with your |
| yourself as providing a product line to your customers. | | | | products. If you decide to sell aromatherapy machines, |
| Instead of offering a variety of entirely different types | | | | you'll also want to sell the aromatherapy beads that go |
| of things you happen to come across, consider building | | | | with them. If you sell cameras, also stock the batteries |
| a unity into your product line. Present your prospective | | | | for the cameras. The same is true for any item that |
| customers with a body of products that go together. | | | | requires filters, bags, or any other consumable part. |
| The only way to differentiate yourself from other | | | | Make yourself the place your customers come to for |
| sellers is to give your customers a lifestyle and | | | | their purchases and their repeat purchases. |
| combine your products. | | | | Consider selling something that other eBay sellers may |
| Not only does this strategy create a cohesive product | | | | use. This goes beyond the usual packing supplies or |
| line for you and your customers, it simplifies your | | | | shipping labels. As you build your business, see what |
| shopping for inventory. You will find so many different | | | | items you find handy and then consider stocking them. |
| products you might want to try, but sticking with a | | | | Have you found a reliable scale for weighing your |
| genre of products helps you focus your efforts. It | | | | boxes? Do you have a favorite light for photographing |
| keeps you from getting scattered by the temptations | | | | your products? Can you provide a source of |
| you'll come upon. Now, that's not to say you shouldn't | | | | inexpensive, personalized stationery for sellers to |
| keep your eyes open to a great source of new | | | | include in their shipping? How about office products |
| products for your line. That should always be your | | | | that you find especially useful? Anything you can |
| mindset, but stay focused, and don't chase after every | | | | identify that other eBay sellers might need and want |
| new thing you see just because you've found a place | | | | gives you an automatic customer base to address. |
| to source it. | | | | |