| Email marketing is a powerful tool of online marketing. | | | | Your Address: Provide a valid postal address, email & |
| To be successful in email marketing measuring few | | | | website address in the signature panel. So that the |
| metrics are very important. There are three different | | | | customer can contact you back if they have any |
| metrics to measure your email marketing campaigns. | | | | queries. |
| 1.Delivery Rate: This metric is used to measure how | | | | Content: Make sure your content is creative and to the |
| many emails have been delivered | | | | point. Do not write long sentences because they don't |
| 2.Open Rate: This metric is used to measure how | | | | read the entire email. |
| many recipients have opened the email | | | | Reminders of Sign-up: Remind your recipients where |
| 3.Response Rates: This metric is used to measure | | | | you obtained their information and why they are |
| how many recipients have responded back to the | | | | receiving emails from you. |
| email | | | | Frequency: Maintain an ongoing relationship with your |
| Here are few ideas to improve your delivery, open | | | | customers. Make sure you send them frequent emails |
| and response rates: | | | | depending on the frequency you choose it may be |
| Opt-in: Buy Email Lists which is permission based. | | | | daily, weekly, monthly or quarterly. |
| From label: Ensure your email has clear label stating | | | | Address Books: Ask your recipients to add your |
| from which person the email was sent. Once you | | | | address in their address book so that next time when |
| decide on a from label don't change it for every email. | | | | you send an email they can recognize from whom |
| Unsubscribe: Give your recipients easy way to opt-out | | | | they have received the email. |
| or unsubscribe from your email lists. If any recipient to | | | | Testing: Before you start any email campaign make |
| opt-out, ensure you remove their email address from | | | | sure you test the subject line and all the links in the |
| the list. | | | | content. |
| Subject Line: Make sure that your subject line is related | | | | Images: Combine both images and text in your emails. |
| to your content. Keep it short and simple. Make sure | | | | If you use attracted images, that will grab the attention |
| you write a subject line, which grabs the attention of | | | | of the reader. |
| the reader. | | | | |