| You could be missing out on a huge marketing | | | | you will have on your stickers. Since mail is exposed to |
| opportunity and not even know it. Sticker printing is one | | | | all kinds of weather - wet, cold, hot, dry - you will likely |
| of the easiest and cost effective marketing strategies | | | | want to consider glossy labels. Glossy labels tend to |
| that you can use to help boost your brand recognition | | | | handle temperature changes better than non-glossy |
| and customer loyalty. If you think that you have | | | | ones, and they will not run if they happen to get wet. |
| nowhere to stick stickers, think again - every time you | | | | Consider sticker size |
| send something to the customer, you will be using | | | | While sticker printing may seem relatively |
| packaging labels, so why not build your brand with | | | | straightforward, there are still some things to consider |
| those as well? | | | | in terms of size. If you plan on using your stickers on a |
| There are generally two reasons why you are mailing | | | | typical envelope, then they will need to be smaller than |
| something to a customer - either they have bought | | | | the return address labels that would be used on large |
| something and you are shipping it to them, or you want | | | | packages. Size needs to be taken into consideration |
| them to buy something. Whenever someone takes a | | | | during the sticker design process. You want your |
| package or envelope out of their mailbox, one of the | | | | return label to fit on the object being mailed, be clear |
| first things they do is glance at the return label. This | | | | enough to read, and yet still portray your brand as well. |
| means that even if they do not open your promotional | | | | Think outside the sticker box |
| letter, if you have your logo on your return label, they | | | | Most people think of return address labels as being |
| will see it. The more exposure to your logo, the more | | | | rectangular, but you can also think outside of the box. |
| likely they are to think of you when they need the | | | | Thanks to die-cut sticker printing, your labels can be |
| products or services that you provide. | | | | just about any shape that you can imagine. This |
| Go for color | | | | means that you can tailor your design to help your |
| Unless your logo is naturally in black and white, you | | | | label stand out even more. Remember, your return |
| should spend the extra money and opt for full color | | | | label will be one of the first things that people see, so |
| sticker printing. Full color printing will be more easily | | | | you need to make that first impression count. The |
| noticed by the consumer and makes it easier for them | | | | shape also needs to be considered at the same time |
| to recognize your brand and logo by the colors. | | | | that you are considering size so that you can design |
| Remember, you want to stand out from the other | | | | your sticker accordingly. |
| pieces of mail that are received on a daily basis. | | | | With the proper design, you can use sticker printing to |
| Think about the environment | | | | create return address labels that will keep your |
| One of the things that you will have to consider when | | | | customers coming back. |
| commissioning sticker printing is the type of finish that | | | | |