| If you're a local election candidate, one of the most | | | | targeted voter's home that you would like to visit. In the |
| effective ways that you can campaign and win votes | | | | shotgun approach, you simply visit every single home in |
| is to do door-to-door canvassing in your district or city. | | | | your district or city, regardless of what voter lives |
| While it can be difficult, tiring and time-consuming, | | | | there. |
| personally visiting local voters at their homes is the | | | | If you are targeting specific voters in your door-to-door |
| best way to help them remember your name and | | | | political campaign, which homes should you visit and |
| your campaign message. You should still pay adequate | | | | which should you skip? By looking at voting results |
| attention to other campaign strategies--such as | | | | from past elections, you should be able to identify |
| fundraising, direct mail and other forms of | | | | which residences are home to likely voters. By |
| advertising--but running a great door-to-door campaign | | | | concentrating only on the homes of people who are |
| is one of the best methods to guarantee a win on | | | | most likely to vote in your local election, you will save |
| election day. Here are a few tips to make that happen. | | | | lots of time by ensuring that you are just broadcasting |
| Before you start canvassing your local neighborhoods, | | | | your message to people who will actually be casting a |
| you need to make sure that you print the perfect door | | | | ballot on election day. |
| card to hand out your neighbors. Ideally, it's good to | | | | While it's good to knock on the door of every home |
| make sure that your door card isn't just fit for dropping | | | | you visit, keep in mind that knocking will take much |
| at people's homes. but also for mailing. If you end up | | | | more time than just dropping your literature on their |
| with a lot of door cards left at the end of the election | | | | door step instead. If you are able to drop a literature |
| season and you have some extra campaign money, | | | | piece at every home in your city before election day, |
| you want to be sure that you can mail them rather | | | | that's the equivalent of an extra bulk direct mail |
| than throwing them away. To make sure your door | | | | campaign. |
| cards are mail-ready, include room for mailing labels | | | | Here's another great tactic that can help voters take a |
| and postage on the front side. | | | | longer look at any campaign literature you leave on |
| Once your local election candidate door cards are | | | | their door: sign each one of your door cards personally |
| printed and ready to hand out, it's time to create your | | | | with a marker. It might take a few weeks to do it, but |
| walking list. You can organize your door-to-door political | | | | writing "I'd appreciate your support" on your literature |
| campaign strategy in one of two ways: targeted visits | | | | will make voters appreciate the fact that you took |
| or a shotgun approach. With targeted visits, you sit | | | | some extra time to leave them a personal message. |
| down and make a list of the address of every | | | | |