| Let's get the facts straight. However people artfully | | | | a several label designs for printing, try to standardize |
| avoid the issue, printing labels are expensive. Shed all | | | | the color and size of their text. This may not be the |
| the buzzwords telling you it is a "creative investment" | | | | best creative solution but it is an economical one. Using |
| or that any cut backs in budget will severely "hamper | | | | these standard colors and text sizes will make it easier |
| the image" of the label. Label printing, though a good | | | | for the printer to run the labels together. This should |
| investment unto itself can be effective and yet still be | | | | save you some money especially on big bulk label |
| friendly to any company's budget. So let's dream up a | | | | printing orders since the printer may only need to |
| few buzzwords of our own and "creatively minimize" | | | | change a few things before using the same printing |
| the cost of label printing without having to sacrifice the | | | | process for a different label. |
| quality and image of the label. Here are a few tips on | | | | 4. Printing management. In all printing activities, not just in |
| how to minimize the cost of label printing. | | | | labels, printing more of a same type and design will |
| 1. Minimize the number of colors in your label design. | | | | always cost less when divided on a per unit basis. Play |
| This cost cutting technique refers to the use of ink | | | | this cost saving rule by printing mass quantities of your |
| colors when printing. The more colors the label has the | | | | label in longer time intervals. The more you order the |
| more expensive the label printing becomes. Of course | | | | better. Make sure you have a ready supply for a few |
| the label printing company might persuade you that a | | | | months time. Any excess labels in production can be |
| full color label is the best way to do label printing. | | | | kept for future use. Printing a large amount of labels |
| Obviously they will recommend that. It means for | | | | may have cost you more initially, but down the line |
| business for them. However, by simply cutting your | | | | you'll be saving money since you won't have to print |
| label design to one or two colors can really give you a | | | | labels every so often. |
| significant amount of savings. If you have a simple logo | | | | 5. Using paper labels or other standard materials. If |
| or label, then minimizing colors won't be too much of a | | | | your label won't be exposed to harsh environments like |
| sacrifice. This can free your money up to invest on | | | | freezing temperatures or high moisture environments, |
| other matters. | | | | you might want to consider printing the labels in some |
| 2. Aim for the smallest possible functional size for your | | | | standard paper or other materials. These kind of |
| label. Most printing companies would say the bigger the | | | | materials are relatively affordable and when exposed |
| better. Some friendly and wise printers however will | | | | to normal everyday activities can stand on their own. If |
| say that size doesn't necessarily matter. You can | | | | your products are on the standard everyday kind of |
| achieve the same amount of impact and recognition | | | | product, then using paper labels can save you a lot of |
| with a functionally smaller label than a big one. It is all in | | | | money big time. |
| the label design. If your label is easily recognized even | | | | Great! Those should cover the basics on how to |
| from afar they you can cut cost and use a smaller | | | | minimize the cost of label printing. Use these |
| size. If you can, use the standard sizes for label printing. | | | | techniques to keep within your budget for your labels. |
| Most printing companies offer these sizes because it is | | | | In these hard times, any kind of savings even in the |
| the most widely used. They won't even charge extra | | | | business process is welcome and much needed. |
| if you use their standard label sizes. | | | | For comments and inquiries about the article visit Label |
| 3. Standardize your different label designs. If you have | | | | Printing. |