| After the website and individual pages are created | | | | Blogs |
| you need to focus on promotion. Promotion is any | | | | Most blogs provide a possibility to comment articles |
| activity that results in a link back to your website. | | | | where each comment can include a link. Blogs are the |
| Getting links at relevant places or authority sites is | | | | easiest way to get links but you should be careful. Do |
| essential for high ranking. Links have two purposes. | | | | not comment just to get a link. Try to add some useful |
| The first one is obvious--visitors can follow it to come | | | | content to the page. |
| to your site. But the second one is not so obvious--links | | | | Forums |
| are also a measure of page relevancy. They are used | | | | Forums also provide a way for discussion about |
| by search engines to determine which pages are | | | | various topics. Usually each user has a possibility to |
| more important then others. | | | | add a signature which may include a link. The same |
| Getting backlinks is not easy. You need to know few | | | | rules valid for blogs also apply here. Do not post |
| tricks but you also need to be patient. Website | | | | useless messages just to get the link. Try to contribute |
| promotion is a long term project--the results will not be | | | | to the discussion. |
| immediately visible. The best way to track the | | | | Articles |
| progress of promoting a website and to monitor the | | | | Articles provide a great way to promote any website. |
| number of backlinks is to use a dedicated SEO | | | | You have the possibility to write about almost any |
| software. However, you can still get the number of | | | | subject and you can also add links to your website. |
| backlinks with the Yahoo's Site explorer utility. Site | | | | You can publish articles at many article directories. The |
| explorer lists all links for a website that are known to | | | | only requirement is that you provide some original and |
| Yahoo. Usually this represents almost all backlinks for | | | | useful content. |
| a specific website. | | | | Unfortunately, there are two types of links. Many links |
| Natural Linking | | | | in blogs and forums have the "nofollow" attribute. This |
| This is the easiest way to get links. You don't have to | | | | property labels them to prevent from being followed |
| do anything except having an interesting page. When | | | | by search engines. Another consequence of this |
| people find something interesting on the web they | | | | attribute is that such links do not count for the |
| create a link to it on their blog or at any place where | | | | PageRank calculation used by Google. |
| other people may find it useful. | | | | |