| Few people can have failed to have noticed the | | | | in search engines. If you don't know much about SEO |
| recent and continuing growth of the online dating | | | | then you'll need to start learning fast as it's crucial for |
| industry. Even in times of economic decline there has | | | | the success of any site in this competitive industry, or |
| been growth in this area as more and more people | | | | any industry for that matter. |
| use the internet to socialize and to make new | | | | You may have the option of using a domain name for |
| contacts. Some people have wondered how they can | | | | your site based on the domain in use by the white |
| start their own dating sites. In this short guide we'll | | | | label company. This is fine if you want to get started |
| cover the option of starting a white label dating site | | | | right away but in the long run it's probably best to |
| and how to promote and market your new venture. | | | | register your own domain name and to make use of |
| What do we mean by the term 'white label'? A white | | | | that. Choosing a domain name for an online dating site |
| label product or service is one that has no brand or | | | | can be a bit tricky but with a little imagination, |
| obvious identity. It's sold or leased under licence so that | | | | consideration of your target market, and some |
| another company can add their own branding and then | | | | keyword research it's still possible to come up with |
| sell the product or service and sharing the revenue | | | | something both memorable and descriptive. |
| with the originating company. The term is said to derive | | | | Let's assume you have designed and built your first |
| from the days of vinyl records when DJs would affix | | | | site and completed all your SEO tasks and you're |
| a plain white label to a record to disguise its true | | | | ready to launch the site. There can be a temptation to |
| identity. So a white label product or service is one that | | | | launch your site too early and doing so can be |
| another company supplies but to which your company | | | | counterproductive. Hold off until you're fully satisfied |
| adds its own identity. | | | | that all pre launch checks have been completed. As |
| White label dating sites are those for which the owning | | | | well as the SEO checks you should also check all the |
| company supplies and controls the technical and | | | | spelling, punctuation and grammar in all that unique |
| administrative side while the partner concentrates on | | | | content you added to the site in your control panel. |
| the promotion and marketing. This means that any | | | | You have added lots of unique content, haven't you? If |
| individual or small business can become a dating site | | | | not then go back and do so now. Make sure the site's |
| 'owner' without having to know anything about the | | | | HTML and other code is error free and that your |
| coding, databases, and other IT tasks needed to keep | | | | sitemap and robots files are both correct. |
| the site running, and without the need for a team of | | | | Another task you need to perform before launching |
| administrators to deal with all the administration work. | | | | any site is to create a marketing plan. Online dating is a |
| The partner can concentrate his/her efforts on | | | | competitive business any sites launched with no |
| advertising the site to the target market. | | | | marketing plan is doomed to fail. You should have a |
| Since the process involves a partnership the first step | | | | plan ready to be put into action before you launch the |
| is to approach one of the white label dating companies | | | | site so that the promotion follows on without a pause |
| to register as a partner. There are several big names | | | | after the launch. The plan should include all the |
| in the business and googling for the term 'white label | | | | methods you're going to use to advertise the site. |
| dating' will provide lots of leads. Check out each | | | | These might include: a Pay Per Click (PPC) campaign, |
| company and look at some of their existing partner | | | | creating backlinks to your site, disseminating banners, |
| sites to get a feel for the type of market that they | | | | creating an affiliate network, advertising in print media, |
| lean towards. Which one you choose will depend on | | | | and viral videos or emails etc. As you can see there's |
| your own interests and which markets of which you | | | | scope for lots of work, some of which you can do |
| have knowledge and to which you feel confident | | | | yourself but there'll be some tasks you'll need to |
| about advertising. You might want to concentrate on a | | | | outsource and that will inevitably incur costs so make |
| particular niche so choose a white label company that | | | | sure your marketing budget matches your plans. |
| already has a plentiful supply of members in that niche. | | | | After you've launched your site you'll need to monitor |
| Talking to the companies is the only way to determine | | | | the progress of your marketing plan by checking on |
| this for sure so take some time to do your research | | | | the statistics and reports in both your control panel and |
| thoroughly before committing to one company or | | | | in your Google Analytics account. Examine where the |
| another. Of course, if you don't aim for any particular | | | | traffic is coming from, what keywords where used to |
| specialty site then a general dating site can be built | | | | find the site, and adjust your campaign accordingly. |
| using the services of any of the white label companies. | | | | Keep working on those backlinks! It's a tedious task but |
| Having registered with a white label company you'll be | | | | one genuine link to your site from another site within |
| given access to an administration panel in which you | | | | the same niche is worth so much more than a listing in |
| can design, build, and manage your sites. The control | | | | dozens of directories. Join webmaster and affiliate |
| panel or administration area will probably give you | | | | forums to pick up tips from others who have trod the |
| access to templates and other design tools that will | | | | same path that you're following know. |
| help you to give your site your site a unique look and | | | | There's a wealth of knowledge out there and all you |
| feel, as well as one that suits the intended audience. It | | | | have to do is find it and put it to good use. Time, effort, |
| will also enable you to use all your SEO knowledge in | | | | and money will bring you success with your white label |
| order to give your site the best chance of being found | | | | dating site portfolio. |