| Pitching Tips To Land | | | | (the way you are identified on the screen) that |
| Major TV, Magazine & Newspaper Media Placements | | | | alternate while you are speakingone with your |
| Break Into the TV Shows of your Dreams! | | | | name and book name and another with your name |
| Tips, Strategies, Do’s and Don’ts of | | | | and area of expertise. |
| Pitching to the Media | | | | Send your book and media kit for your |
| Always have your press materials fully | | | | contact to have on hand. Call, fax and email, send |
| developed before you even begin the pitching process. | | | | package, follow up with an email and then a follow-up |
| You’ll need a segment style press release for | | | | phone call at the end of the process. |
| radio (contact me for more information on writing one), | | | | Don’t expect that if something comes |
| a media kit and video resume for National TV. After | | | | up in your area later the producer will call you. Re-pitch |
| you pitch your media contact, they will ask you to send | | | | yourself pegged to the story. The producers tend to |
| your materials. Any delay will cost you your credibility. | | | | book what is right in front of them and what is |
| Always do what you say you are going to do. | | | | freshest in their mind. So treat it as a brand new pitch |
| Develop your media strategy with short and | | | | and follow up using the same process. But the |
| long term goals. You will need to have resources to | | | | advantage you have is that they are familiar with you |
| find the names of the producers and bookers and | | | | already! |
| contact information. We use Bacon’s Media | | | | Keep notes! Know who you pitched, their |
| Directories 1.800.621.0561. Targeting the right contact | | | | comments, what you sent them, your follow-up dates, |
| will greatly increase your chances of getting booked. If | | | | which message you left etc. When faxing, do not use |
| your goal is to be on OPRAH within the year, you | | | | a cover page. We use Avery removable labels in the |
| have a lot of work to do. You’ll want to get | | | | upper left-hand corner, which come off for the note |
| booked on lots of media to gain experience, help you | | | | page and can be used again. |
| define your topic and create expert status for yourself. | | | | Pitching mistakes to avoid: |
| Pitch the smaller radio shows first and then move onto | | | | Do not ramble, do not say the same things |
| the bigger stations in the bigger markets. Use the | | | | over and over. Practice your pitch to be concise, to |
| same strategy with TV and book yourself first on the | | | | the point and packed with value. |
| local/regional stations. This strategy will allow you to | | | | No Umm’snever wing it. Have your |
| develop not only as a publicist for yourself but as a | | | | press release handy so you can read directly from it |
| media guest as well. | | | | and always lead with your strength. |
| If newspapers and magazines are on your | | | | Never ask how are you unless you |
| goal list, start to follow these periodicals. Learn about | | | | already have an established relationship. |
| the content and style and who writes in your expertise. | | | | Never ask is this a good time for you? |
| Become familiar with what they have covered so you | | | | What you can say is is this a good time for you to |
| are pitching a fresh and next level article or | | | | discuss a financial planning expert who can comment |
| story idea. | | | | on the stock market decline? Producers appreciate |
| Expect to make about 50 pitch calls before | | | | quick and complete information. Plus, they might be |
| feeling comfortable with the content, style, language | | | | crashing because they are looking for a financial |
| and tonality (all factors that the media contact uses to | | | | planning expert! |
| decide to book you as a guest). Can the media spot | | | | It’s going to take time, nothing happens overnight |
| an amateur? You bet! Your pitch call is an audition. If | | | | so be prepared to treat pitching as a second job. |
| you sound shy, uncertain and stumble over your | | | | Annie Jennings of Annie Jennings PR is a highly |
| words, the producer will think that is what you will do | | | | acclaimed national publicist whose insight and vision |
| on the air and will not book you. | | | | have revolutionized the public relations industry. Annie |
| Identify your ultimate target media and then | | | | created her famous 'Pay For Placement Publicity |
| find smaller media that will support your major targeted | | | | Program, a program where clients only pay for |
| media outlets. For example, if you want to be on | | | | secured media placements, that allows you to enjoy |
| Bloomberg TV or CNN then pitch the local/regional | | | | national exposure without high monthly retainers. |
| business or talk shows. Develop a three-minute video | | | | Contact Annie at 908.281.6201, , |
| resume that is edited and features your best | | | | Sign up for our FREE Crash Course In Publicity Ezine |
| moments. Lead with high-energy music and action! | | | | at Our Ezine has lots of Media Placements for you |
| You want the viewer to feel excited just watching | | | | including FREE Teleseminars, FREE tape offers and |
| your video! They’ll be thinking ratings, ratings, | | | | special reports plus tips and strategies for PR |
| ratings! | | | | Success! |
| Know the caliber of guests your target | | | | Interested in Publicity? Become "The Perfect Expert"! |
| media uses. You might need media training, a | | | | Go to and let Annie know all about yourself and your |
| makeover and/or coaching to increase your desirability | | | | area of expertise. Enjoy your FREE Crash Course In |
| and skills. | | | | Publicity Tape ($97 Value) that Annie offers you with |
| In major breaking news situations, TV | | | | her compliments when you sign up as an expert (there |
| segments are pegged to the breaking news. Tailor | | | | is no obligation). Major media journalists and producers |
| your pitch accordingly and do not pitch a soft feature. | | | | call Annie everyday for "The Perfect Expert". Annie |
| Tie your expertise into the breaking news to increase | | | | Jennings PR will keep you in mind for "The Perfect |
| your chances of getting booked. | | | | Placement". Remember, you can pick and choose the |
| Immediate availability will help you get | | | | placements you would like to have with Annie Jennings |
| booked. Tell your media contacts that you are on | | | | PR and her famous Pay For Placement Publicity |
| call for them and give them all of your contact | | | | Program. |
| numbers including pager and/or cell phone (for instant | | | | Learn the secrets of high-powered publicity! Land the |
| access). Include your instant access information on | | | | media placements of your dreams! America's leading |
| your website. | | | | PR expert, Annie Jennings of the national PR firm, |
| TV and radio producers like controversial | | | | Annie Jennings PR, reveals her insider publicity |
| debates and experienced guests who can talk in | | | | strategies and PR skills that you need to become a |
| information-packed soundbites. Leave high-energy, | | | | PR pro! Order Annie Jennings' Exclusive "Crash |
| action packed voice mails. | | | | Course In Publicity" Audio Series on Cassette and |
| Stack your pitch with your credentials and | | | | learn the secrets of getting great PR for yourself. |
| content. Speak faster while leaving your voice mail yet | | | | Topics include: |
| slow down and speak clearly when you leave your | | | | Create A Press Release & Media Kit For Maximum |
| phone number. Always mention where you are | | | | Media Attention |
| located and follow up with an email that includes more | | | | Pitching Tips |
| on your pitch, BIO and instant access contact | | | | How To Leave A Voice Mail That Gets Results |
| information. Do not use attachments but you can link to | | | | How To Create Expert Status For Yourself |
| your website that should be content rich and not | | | | How To Get Booked On Radio Including Drive-Time |
| overly promotional. | | | | How To Get Booked On Daytime TV |
| Have two websitesone for the media | | | | Pre-Interview/Interview Tips |
| and one to sell books. The media likes content rich | | | | Publicity Q & A |
| website that showcase your articles, awards, area of | | | | How To Promote Your Book During The Interview |
| expertise and bio. If they see a strong sell for products | | | | Create The Perfect PR Strategy |
| or books they will not book you as your site is too | | | | PR Mistakes To Avoid |
| promotional. Save the strong promotion for products or | | | | Ask Me Anything! Advanced "Q & A" About PR! |
| your book for another sited designed especially for this | | | | Individual tape price is $97. You can order Annie's |
| purpose. | | | | entire 12 cassette Crash Course In Publicity Series for |
| Explain how your book relates to the | | | | $597.00 (specially priced to provide you with maximum |
| segment and have the book cover ready to be | | | | value - $567 Savings when you order the entire |
| emailed. During the pre-interview double-check that the | | | | series)! Annie Jennings "Crash Course in Publicity" is a |
| producer has the correct spelling of your name (and | | | | definitive and powerful source for publicity skills, tips |
| pronunciation) and title. Also, ask to have two chyrons | | | | and strategies you can use to become a PR pro! |