| Look around today, labels are everywhere. With tighter | | | | painted), the texture of the surface (rough, cylindrical, |
| regulatory rules, better labeling is becoming compulsory. | | | | flat), the expected usage period (days, months, years), |
| Labels should provide the end user with useful | | | | the temperature at application and the method of |
| information to them. A great label can also make your | | | | imprinting (ink jet, ion deposition, laser printer, |
| company or product stand out. Walk down any isle in | | | | handwritten). In addition, talk to others in your company |
| a grocery store or pharmacy, and you can see many | | | | to determine if the label will be exposed to any harsh |
| brands for every product. How does the consumer | | | | conditions, such as direct sunlight or abrasives. |
| choose? One way is the packaging. A sharp, | | | | Why should I buy custom labels? |
| professionally designed label can increase the chances | | | | Stock labels may be adequate for internal usage, such |
| that your product will be the one selected. Study after | | | | as inventory tracking, but you'll probably want to order |
| study shows that the packaging can increase the | | | | a custom label for any applications that your |
| likelihood of selection from 20 to 65% among | | | | customers will see. Consider a label, such as a shipping |
| undecided shoppers. | | | | label, an extension of your company's image and an |
| Do your labels save you time, effort, and money? Do | | | | important advertising vehicle. Incorporate your logo, |
| they make your company look good and help you sell | | | | corporate colors and your company's Internet address. |
| more? Do they adhere well, look beautiful, and last as | | | | Labels in custom sizes or with custom die cuts will |
| long you need them? Or do they just stick? Discover | | | | make vital information stand out. Ask for design ideas |
| everything your labels can do for you. You invest a lot | | | | (such as custom perfs or bar codes) that will help your |
| in your labels--shouldn't they do a lot for you? | | | | operation run more efficiently. |
| Nearly every industry uses labels. They perform a | | | | Distinguish Your Company with Unique Labels. If your |
| broad range of functions, including identification, | | | | company is using plain shipping labels, warning and |
| merchandising, marketing and transferring information. | | | | instruction labels, information labels, and price labels, |
| But not all labels are the same, nor will just any label | | | | you're missing out on viable marketing opportunities. |
| meet your company's unique needs. Find a label | | | | Shouldn't your company have more of a presence |
| supplier with expert knowledge of label materials, | | | | than just a name on a UPS label? The use of 4-color |
| adhesives, protective coatings, printers and more. By | | | | product labels, shipping labels and more, featuring your |
| understanding your needs and wants, this will lead to a | | | | company's name, logo, slogan and contact information. |
| more successful label. Use employees who are | | | | Personalized labels will improve your company's image |
| specially trained in label design, including the finer | | | | and reach. Once you put thought into the whole |
| elements of selecting the right face stock and | | | | process of designing and usage of your labels, the |
| adhesive for your stickiest label applications. | | | | returns spent on this label will certainly outweigh any of |
| If you buy labels, you should know that many factors | | | | the costs. It's not what you put in that's important but |
| affect the success of these products. Next time you | | | | rather what you get out. |
| order labels, be prepared to answer questions about | | | | Good luck with your next label! |
| the surface the label will be adhered to (wood, glass, | | | | |