| Private label products have taken web marketing by | | | | (3) With private label articles and the huge popularity of |
| storm, but, too few people really know how to properly | | | | Adsense, too many people have simply cut and paste |
| use them. This article explains private label product | | | | their PLR articles onto a web site, plastered it with |
| rights and gives some tips on how to maximise your | | | | Google Adsense blocks, and published online. So much |
| profits from PLR products. | | | | so, that many people are getting what’s called |
| If you are in any way involved in web marketing, you | | | | the Google Slap’ and having their accounts |
| will be aware of the avalanche of offerings of what | | | | removed. Google hates duplicate content and will hit |
| are called Private Label Products’ on the | | | | you hard if you just copy and paste PLR articles. You |
| Internet today. | | | | need to edit each article to make it uniquely different. |
| In a nutshell, a private label product is one that, after | | | | Yes, there’s no such thing as a free lunch, |
| you purchase it, gives the rights for you to rebrand it, | | | | especially with private label products. |
| edit it, change it and refurbish it to become your own. | | | | (4) With private label ebooks, another method of |
| So far as anyone else knows, you become the author | | | | making them your own product is to cut them up into |
| and creator — the original author waives any | | | | individual chapters and use these in an autoresponder |
| copyright. | | | | training series for your newsletter subscribers. |
| You should, of course, check the terms of any private | | | | Conversely, you could also gather some private label |
| label product licence, because they do vary in what | | | | articles on a similar subject, and edit them together to |
| they let you do, but generally products that give you | | | | make your own unique ebook. Just create your own |
| private label rights, or PLR, can be branded as your | | | | cover, sales page, etc and you have a new product of |
| own. And herein lies the problem. | | | | your own to put to the market. |
| If everyone who purchases say, a particular private | | | | (5) There are examples of private label software and |
| label ebook, then just inserts their name as author, | | | | even private label videos, but these all have the same |
| without making any other changes, there’s likely | | | | requirements. You need to change them, edit them, |
| to be a whole bunch of the same product on the | | | | add to them and adapt them so that they are unique, if |
| internet, with many different people claiming to be | | | | you want to get the best value from them. With |
| authors. It would be like many different people all | | | | private label videos, it could be as simple as adding |
| claiming to have written Romeo and Juliet’ | | | | some text underneath, or some of your own banner |
| leaving poor old Bill Shakespeare lost in the yelling | | | | ads. With private label software, there are some deals |
| crowd. Nobody would know who actually wrote it, but | | | | offering the source code, which means, if you are |
| everybody claiming to be the author would be under a | | | | technically qualified, you can actually edit the code to |
| cloud. | | | | make a completely new product of your own. Or, you |
| Private label products are indeed a valuable | | | | could outsource this, and have an expert edit it for you. |
| investment if you are looking to create your own | | | | (6) Perhaps the ultimate private label product can be |
| product, but you do need to do some work yourself, | | | | created from public domain material which has lost its |
| rather than just changing the author’s name to | | | | copyright protection. You can use this content to |
| your own. | | | | package up a fresh book (it’s what many |
| Here are some guidelines to how you can make any | | | | current book stores do), giving credit to the original |
| private label product uniquely yours. | | | | author, but adding text to the effect that it was |
| (1) Private label products normally come with a word | | | | compiled and edited by you. |
| or other text file that you can actually edit. So, you can | | | | There are almost endless ways to customize private |
| change the content however you want. Spending a | | | | label products, but the key is, you must always change |
| little time reading through the text and changing it to suit | | | | them substantially if you are to be able to get the best |
| your style and ideas, will make the product specially | | | | value out of selling what should become your own |
| yours. | | | | unique product. |
| (2) They say you shouldn’t judge a book by its | | | | So, don’t be fooled by the copy writers out |
| cover, but not so with private label products. The | | | | there who promise you a fortune using private label |
| cover of an ebook, for example, is very distinctive, and, | | | | products. There is always a catch and, with private |
| unless you edit the graphic covers you usually get with | | | | label products, the catch is that extra work will be |
| PLR deals, there are likely to be a lot of the same | | | | required on your part to properly customize any PLR |
| book appearing under a lot of different names. You | | | | product, if you want to successfully market it on the |
| should substantially change the cover of a PLR book | | | | web. |
| so that your version is unique among the crowd. | | | | |