| A product label is the first thing a consumer sees upon | | | | * Use photographs that talk and enable customers to |
| buying any merchandise. It distinguishes one product | | | | easily relate what the product is. Do not give |
| from other brands, especially from those of similar | | | | customers a hard time understanding what it means. If |
| nature and use. It gives a product a face and an | | | | you are promoting dairy products, you may use a |
| identity. | | | | picture of a pasture where healthy cows are taken |
| If you are to promote your own product and you have | | | | cared of. |
| the choice, would you not want something good to | | | | * Keep your design simple and attractive. It should be |
| represent you? Would you not want to look good in | | | | simple in the sense that it does not distract the eyes, |
| front other people? With that said, we should plan on | | | | yet attractive that it will stand out. In today's business |
| how your labels would look like. | | | | of tough competition, mediocrity and blending in does |
| First thing to consider is the size of the package, thus | | | | not necessarily work. Take that extra mile. |
| the size of the label that will accompany it. It should be | | | | * Readability. Many people take this for granted, but |
| big enough for customers to be able to read the text | | | | personally, how many times have you been |
| and small enough to not overpower the product or | | | | disappointed after discovering that you can't read the |
| packaging itself. Second, consider the brand identity. | | | | instructions or nutritional facts at the back label. It might |
| What is your brand and product all about? | | | | not sound good to most but use simple text. Simple |
| Keep These Tips In Mind Before Printing Your Product | | | | enough to be clearly read, that is. |
| Labels | | | | * Contrast. Make sure that the colors contrast well. A |
| * Always put your brand name and logo in a spot that | | | | good design is okay, but it could be better. If you are |
| people could easily see. Make it big enough to be | | | | using Photoshop (or somebody else is doing this for |
| easily recognizable and small enough for other details | | | | you, ask them to do this), check the levels. A good |
| to fit in. Same goes with the product name. Sometimes | | | | contrast between the dark and the light shades bring a |
| when a set of merchandise in a particular product line | | | | lot of good, not just to your images, but also to your |
| is so identical that customers get confused. There are | | | | text. It helps make text more readable as well. |
| times when brand identity is so strong that the product | | | | Get the best label printing done with a reliable online |
| name is actually more necessary. | | | | printing service that you're sure can give justice to |
| * If applicable, use your company color. If the type of | | | | your prints! Customer reviews and independent online |
| product does not allow this, use a color that would | | | | printing service reviews are always available online for |
| easily communicate what the product is. Use | | | | you to make the best, most informed choice for your |
| something that will distinguish it from other brands. | | | | printing convenience. |