| Stickers are defined as being a piece of paper or | | | | on vegetables cans and on cigar boxes. |
| other material of which one side has a substance | | | | Stickers evolved a bit to pre-apply the paste to the |
| meant to help it cling to a surface. Wow, that is a | | | | back of the stickers and let them dry. Then, by |
| pretty confusing definition of a pretty simply concept. | | | | applying water or saliva to the sticker surface, the |
| The sticker, may have been discovered by ancient | | | | past would activate and the sticker could be placed on |
| Egyptians who were trying to advertise the daily | | | | a surface. These types of stickers were very popular |
| market specials, or it may have been a Department of | | | | as travel and luggage stickers and are considered to |
| Defense contractor who was hired to find a way to | | | | be collectors items today. |
| label the dangerous from the not-so-dangerous. It is | | | | From the pre-pasted, the concept of stickers evolved |
| really hard to tell which, if either of these explanations, | | | | when R. Stanton Avery manufactured the first |
| is correct. So let's consider the third option. Apparently, | | | | self-adhesive labels. The label/sticker that Avery |
| European advertising gurus came up with the idea to | | | | designed had a paper surface with a coat of adhesive |
| help consumers identify products by their colorful | | | | which was then stuck on a liner. The liner had a special |
| paper labels somewhere in the early 1880s. The | | | | silicone coating that enabled the label to be removed |
| colorful paper labels were affixed with a gum paste. | | | | and stuck to other surfaces. Stickers today still use the |
| The main products that utilized this concept (at least at | | | | basic premise of the self-adhesive label that Avery |
| first) was fruit. There was a huge amount of | | | | invented. For over 50 years stickers have became a |
| competition among orchards so the stickers (also | | | | huge marketing item for every sort of household |
| known as lithography) were used by the owners to | | | | product imaginable. In addition, bumper stickers have |
| bring attention to their fruit. The labels would be stuck | | | | also become part of the popular culture fads and icons |
| to the side of the cedar crates that were full of fruit | | | | as they have been used for political and social |
| and ready to sell. The concept was also used widely | | | | commentary. |