| Whether you run an online or off-line mail order | | | | Someone was going through these publications and |
| businessone thing all businesses need are customers. | | | | compiling amailing list and I could tell by the different |
| So how do you go about getting customers? | | | | codes on the labels to whichpublication was renting my |
| Well in the snail mail order business you could run ads | | | | name. |
| inbusiness opportunity magazines, or you could go | | | | To someone new in the business opportunity market |
| direct mailrenting mailing lists. | | | | this list could bea make or break for their business but |
| Online business works something the same you can | | | | it showed me what a lot ofbusinesses online or off-line |
| post yourmessage on Newsgroups or Free For All | | | | are doing wrong. |
| sites. | | | | If you try to sell any product you run a better chance |
| To promote my latest opportunity I recently rented a | | | | of selling it to abuyer than another seller but a lot of |
| mailing list of | | | | direct marketers are promotingtheir product to other |
| 200 fresh business opportunity seekers supplied on | | | | sellers. |
| sticky labels. | | | | If you post a message to a Newsgroup or FFA site |
| Out of the 200 names and addresses at least 30 of | | | | they are full ofother sellers and you usually get counter |
| them were regularadvertisers in UK business | | | | messages trying to sellyou something. |
| opportunity magazines, another 10 hadbusiness names | | | | The same goes with mail order mailing lists they usually |
| and addresses but the biggest surprise was findingmy | | | | contain moresellers than buyers. |
| own name and address on the list. | | | | It doesn't matter how good your product is or how |
| After I discarded the useless names I sent my offer to | | | | good your headline orpromotion materials are, if your |
| the rest of the listand had a 0% response to the | | | | message is going to someone who isalready involved |
| mailing. | | | | with a business opportunity you can be sure they |
| The whole mailing had been a complete waste of time | | | | don'twant another one. |
| and money. | | | | In order to reach the real market for your product you |
| It wasn't until later that I found out why my response | | | | must advertisein any magazine or ezine that your |
| was so low. | | | | potential buyers would read. |
| I ran a small classified ad in around 10 business | | | | Create an advert that will invite potential customers to |
| opportunity magazinesand small adsheets for a month | | | | send forfurther information on your product or service. |
| and coded each ad to see whichpublications were | | | | When customers reply to your advert save their |
| bringing in the best response. | | | | names and addressesto a database or address book |
| I got a reasonable response from all the ads for up to | | | | and use these names to promoteyour products. |
| two months. | | | | These names have made the effort to contact you |
| After two months I was still receiving replies from | | | | and have shownan interest in your product so it is only |
| these ads butinstead of further information requests | | | | a matter of time before theypurchase one or more of |
| these replies were filled withbusiness opportunity | | | | your products. |
| leaflets and had a sticky label on the envelope. | | | | |