| In marketing a new product, the key focus should be | | | | |
| one of brand and business image. The most efficient | | | | With digital printing the image goes direct from the |
| way to build brand image is through the creation of | | | | computer to the press, with no hassle in between. |
| custom labels. | | | | Digital printing does not require color plates to be made |
| | | | | for different colors of ink, saving both valuable time |
| It is crucial that the proper amount of time and effort is | | | | and money over traditional presses. Additionally if |
| put into this process, as a product's custom label can | | | | changes need to be made, they can be instituted |
| either vault it to success, or prove its ultimate downfall. | | | | immediately, rather then needing to halt production to |
| More often than not customers will in fact judge a | | | | alter the plates. |
| book by its cover and base their purchases on which | | | | |
| product they perceive to look better. It is this that | | | | Perhaps even more important is the digital presses |
| makes labels so important, and why they are the | | | | ability to print what are known as 'gangs'. This is a |
| product marketer's chief tool of promotion. | | | | process by which the press can combine multiple |
| | | | | labels into a single job. As long as all the pieces use |
| The label will effect both a product's short term sales, | | | | the same paper and are the same size, they can be |
| and long term marketability. It will be the first impression | | | | combined and made all at the same time. With this |
| on consumers, and the most important. As such, no | | | | technique a company can efficiently create labels for |
| corners should be cut in this critical step and budgets | | | | products with different packaging at a fraction of the |
| should be allocated accordingly. | | | | cost that a traditional press would require. |
| | | | | |
| When it comes time to choose the type of press, | | | | With label printing firms having a larger and larger online |
| printing digital labels is most often the best choice. | | | | presence, its easier than ever to take the plunge into |
| Within the last decade digital presses have truly come | | | | producing custom digital labels. All it takes is a little |
| into their own, and offer many advantages over the | | | | resourcefulness and creativity to give a brand the |
| more traditional flexo press. | | | | recognition it deserves. |