Total Recovery = Customer Delight = Customer Service Quality

Douglas, an elected delegate at the Democraticcompany's customer service quality.
National Convention in the United States, dropped hisAll Douglas had to do was transfer his data, put the
Handspring Visor personal digital assistant (PDA) ontoold Visor with the chipped cover into the box, apply the
the stone floor of his downtown hotel lobby.pre-printed label and then call the toll-free number to
The outer case of the PDA was chipped in onearrange an immediate courier pick-up. Handspring
corner, but the software and the system still worked.thought of everything to ensure quality.
He called Handspring to purchase a replacementDouglas is clear and expressive about his feelings:
cover."This was truly delightful service. I define delightful as
"Nothing doing," Handspring customer service replied.something completely beyond the expected, something
They insisted that he needed a completely new Visor.that brings joy to the customer. And I certainly
"No way," Douglas retorted. "Why should I buy a newreceived it in this case. I give a big hand of applause to
Visor, costing hundreds of dollars, just to replace aHandspring!"
plastic part worth a dollar or two at most?"Key Learning Point
"Oh no," the representative assured him. "The newWhen things go wrong, you have a precious
Visor won't cost you a penny. Your current Visor is stillopportunity to completely "Wow" your customer. Do
under warranty."everything you can to solve the problem in a fast,
Attesting to the company's dedication to customergenerous and very convenient manner to demonstrate
service quality, the representative promised to ship ayour customer service quality.
brand new Visor to him immediately, and thenHandspring understands the value of a truly delighted
explained that Douglas could ship the old unit back incustomer. Do you?
the very same box. She apologized that the deadlineAction Steps
had passed for next day delivery, so the new PDAWhat is a truly delighted customer worth to your
would arrive in two days instead. Talk aboutbusiness in repeat sales, active referrals and positive
exceptional customer service quality!word-of-mouth? Do your policies reflect this
Two days later, as promised, a small package arrivedunderstanding? Do you actively make the investment
for Douglas at the hotel. Inside was a brand new Visorrequired? Does everyone in your company agree?
- with complete instructions on how to transfer dataBoost your customer service quality by going above
from the old Visor into the new one, as well as aand beyond.
pre-addressed courier delivery slip speaking to the