| Giving wine labels for Christmas may be an idea that | | | | - The four main types of information that are required |
| had never occurred to you. Yet labels are an | | | | on a commercial wine label are: Appellation (region |
| increasingly popular choice and many have become | | | | where the grapes are grown); Varietals (the main |
| collectors' items. | | | | variety of grape used); Generic (the style of wine); and |
| What sort of people would want wine labels for | | | | the name of the company or winery. |
| Christmas? | | | | - Many consumers also want to know other |
| Obviously, they fall into three main classes. One is wine | | | | information such as the alcohol content, which is given |
| buffs, who simply enjoy everything about wine and for | | | | in percentage by volume. A table wine must be |
| whom the label just adds to the enjoyment. Of course, | | | | between 7% (weak) and 14% (strong). And of course |
| these people might prefer their gift label to be attached | | | | the quantity of wine in the bottle should be shown. A |
| to a bottle of wine! If it's a personalized label, so much | | | | standard bottle contains 750 milliliters or 75 centiliters. |
| the better. | | | | - Some producers also like to add dietary information, |
| The second group will be people whose hobby is | | | | such as the calorie, carbohydrate and protein content. |
| making wine. A set of unique wine labels will give them | | | | But of course, if you are relaxed and enjoying the |
| enormous pleasure. And of course, the third group is | | | | anticipation of opening a bottle of wine, you may not |
| wine label collectors. You might be surprised at how | | | | want to know this! |
| many of these there are, what huge collections some | | | | So yes, the primary purpose of the wine label is for |
| of them have, and how much they know about wine | | | | the producer to communicate with the consumer. But |
| labels. | | | | in truth a wine label does much more than provide |
| So what would you expect a gift wine label to have | | | | information. It should convey the whole personality, the |
| on it? | | | | whole individuality of the wine - the romance, the |
| - The main thing to remember is that the wine label is | | | | excitement and ambience of everything the wine |
| the chief way by which the wine producer | | | | represents. So anyone giving or receiving wine labels |
| communicates with the consumer of the wine. It has to | | | | for Christmas is really entering into the whole |
| answer whatever questions the customer has, e.g. | | | | gladdening and exhilarating world of wine and all it |
| what vintage the wine is, where does it come from, | | | | stands for! |
| etc. | | | | |